The challenges and opportunities facing today's businesses of any size are greater than ever (e.g. concerns of widespread commercial wars, technological breakthroughs, geopolitical instability, and economic crisis). Within this volatile environment, the margin of error in the design and implementation of strategic plans is small. The purpose of this lesson is to reduce the margin of error and lead to the development of an appropriate business strategy for long-term business welfare. To this end, students will learn to analyze a company's competitive position, choose strategies that lead to a competitive advantage, and understand how the business environment needs to be changed to allow the smooth implementation of the chosen strategy. The course explores key theories, methods, and tools of strategic analysis while students are invited to familiarize themselves with the current trends in the field of strategy and to apply them to a multitude of case studies.
Instructors: A. Lampaki