In the first section of the Course (3 weeks), and after providing core terms, definitions and principles of MIS (Management Information Systems) operation and functionalities, the students are given a lecture clarifying the role of MIS as a critical decision-support tool in contemporary business administration. Next, the core modules and functionalities of a typical ERP system are presented followed by the basic methodological steps for implementing an ERP system, i.e. preparation, business process analysis and design, customization, quality control, going live and support and maintenance. Next, the students are provided with access to the ERP SAP environment and after a short training to the software’s basic functionality, they are presented with the rules of participation in the business game ERPSim, which demonstrates the actual software use through real-life business cases.
In the second section (2 weeks), the students understand the critical value of business process modelling in the analysis and design phases of contemporary MIS. Initially, basic terms and definitions of business process modelling are provided followed by the characteristics and core functionalities of a typical iBPMS (Intelligent Business Process Monitoring & Simulation) software. Next, the ARIS business process modelling architecture is explained as the background theory for modelling business processes and an integral part of SAP reference models. Basic modelling techniques are selected from ARIS architecture and presented in detail. Finally, the students are provided with access in the ARIS Platform server (System Architect Module) and have hands-on experience in designing their own processes using ARIS models, such as Event-Driven Process Chain (eEPCs) and Application System Type Diagrams.
In the third section (2 weeks), the students learn to identify and understand the basic business models dominating the E-business environment followed by the presentation of the main principles of Internet Marketing/consumer behaviour typology and its interface design elements (Context, Content, Commerce, Community, Connection, Customization, Communication). Next, the students are introduced to Recommendation Systems on the Web and evaluate their functionality and the results they produce. Finally, an introduction to basic business models in specific e-business areas is provided, i.e. Electronic Retailing, E-Government etc. followed by a description of new business models and application of Web 2.0 developments, such as Social Media sales and marketing.