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Rigopoulou Irini

rigopoulou2Irini Rigopoulou holds a Ph. Degree in Marketing. She is an Assistant Professor in Marketing at the Athens University of Economics and Business (AUEB), Greece. She teaches also at the Hellenic Open University.

Her academic and research interests cover topics, such as Strategic Branding Marketing, e-Strategic Marketing Marketing Ethics, Higher Education Marketing, Personal Marketing and Retailing.

She has publications in international and Greek Academic Journals and Conferences, while she is the co-author of an academic book for Hellenic Open University.

She has an extensive experience as a Manager since she was working with multinational and Greek companies for many years before entering the Academic field. She remains a Business Trainer and Consultant, focused on Marketing subjects.

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